Hey all… Max here!

I bet you thought that the St. Paul Winter Carnival was the only winter event happening this weekend. But guess what? The annual Celebration of the Lakes in Lindstrom, Minnesota is going on this weekend as well. And do you know what one of the main attractions of the Celebration is? You guessed it, a hot air balloon rally! The RE/MAX Hot Air Balloon Team will be there along with the good people of RE/MAX Complete Realty for balloon launches on Saturday and Sunday morning and Saturday evening (weather permitting). It’s quite a sight to see!

Click here to view a KSTP story with a fellow hot air balloon pilot as he explains winter ballooning.

To view the Celebration of the Lakes brochure with a complete listing of the weekend’s event click here.

Well folks, that’s all I’ve got. Now get out there and take advantage of this winter weather!

Max… out!

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Hey all… Max here!

The 126th St. Paul Winter Carnival runs January 26th – February 5th and the RE/MAX Hot Air Balloon Team can’t wait to heat things up again! With the mild winter we’ve been having it feels like Vulcanus Rex and his Krewe have already overthrown King Boreas to bring on the end of winter. It’s a legend- click here to read it in full.

Over the years, the RE/MAX Hot Air Balloon team has become a fixture at the Winter Carnival and can now be found at several events. Keep an eye out all week as the team may show up, or check them out at one of the following…

Thursday, January 26th
Winter Carnival Kick Off
Rice Park, Downtown St. Paul
Balloon glow (weather permitting) and fire blasts begin around 5:30.

Saturday, January 28th
King Boreas Grand Day Parade
Parade begins at 2:00pm in Downtown St. Paul
Click here for the new parade route

Saturday, February 4th
Torchlight Parade
Parade begins at 5:30pm in Downtown St. Paul
Click here to view the parade route

Visit www.winter-carnival.com to learn more about the events listed above and for a full list of Winter Carnival festivities.

We look forward to seeing you there!

Max…out!

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Real Estate Ads Use Personal Motivations

by Keri Henke on January 24, 2012

remax_print_cozyRE/MAX Campaign, For All the Things That Move You

This month, global real estate franchisor, RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.”

For All the Things That Move Yousm includes a full schedule of TV, radio, Internet, print and outdoor ads that will run throughout 2012. Designed to identify with the personal moments that drive decisions by homebuyers and sellers – having a baby, getting married, landing a new job or downsizing –  the campaign reinforces the notion that experienced RE/MAX agents know how to help.

These are the moments that literally move you and because they’re significant life-changing events, consumers seek the assistance of a trusted professional,” said Mike Ryan, RE/MAX Executive Vice President, Global Communications and Branding.People see the housing market beginning to improve, so if they’ve had one of these life changing events, they’re starting to think about making a move.”

The campaign theme was created by R&R Partners, a Las Vegas-based agency and five TV commercials were filmed on-location in southern California. “Almost everyone has a personal connection to changes in the housing market,” said Arnie DiGeorge, Executive Creative Director for R&R Partners. “But one thing that hasn’t changed is the American Dream of owning your own home.”

RE/MAX is one of the few companies in the industry to maintain a national advertising presence despite the changing market place.  In fact, the popular straight-talk ads with RE/MAX CEO Margaret Kelly faced the situation head-on and offered frank advice to consumers.

Kelly is again featured in one 2012 TV spot thanking consumers for naming RE/MAX as provider of the highest overall satisfaction for home sellers and home buyers among national full service real estate firms in the J.D. Power and Associates 2011 Home Buyer/Seller StudySM.

RE/MAX has enjoyed a dominant advertising position in the real estate industry.  For the last few years, RE/MAX national TV campaigns have produced a share-of-voice greater than all competitors combined.  2012 should be no different.

The RE/MAX campaign will include radio spots during the big game on February 5, carried by Westwood One (Dial Global).  Television buys include popular prime time network programming, cable shows and regional programs.  The 2012 campaign will also take advantage of an extensive social media initiative, constructed around the “For all the things that move you” theme.

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.




Welcome New RE/MAX Associates

by Keri Henke on January 23, 2012

welcomenewassocThe north country has reeled in two new associates!  Sindy English and Linda Suvada are warmly welcomed to the RE/MAX North Central region as the two newest associates with RE/MAX North Country in Hackensack, MN.

Welcome!

If you would like to contact a RE/MAX associate, please visit www.remax.com/residential/find_an_agent.

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.




A Huge TY and FYI

by Keri Henke on January 19, 2012

cvent-header-awards-2012The RE/MAX Day of Distinction event, featuring our annual Awards Celebration, is just around the corner!  And our Awards Celebration would not be possible without all the hard work and dedication from our RE/MAX Office Administrators and Office Managers throughout Minnesota and Wisconsin.  They are the ones who, throughout the year, enter all the offices’ transactions closed and commissions earned into our database, only to painstakingly comb through and verify all the data again at the end of the year.  And this year they had an even bigger challenge as back in June we switched software on them!  Anyway, we here at the Regional Office think they deserve a HUGE THANK YOU for all of their hard work.  Because, as I said above, without them, our Awards Celebration would not be possible.

And since we’re on the topic of Awards….I just wanted to let you know that a number of our Specialty Awards, including our Top 5 Awards for Sales Commissions and Closed Transactions, are based off of our monthly-run Top 50s Report.  So, if you’re looking for the December 2011, year-end, Top 50s Report, I am sad to say that those numbers will not be released until after our Minnesota Day of Distinction event on February 9, 2012.

I know a lot of you used your ranking on the report for marketing purposes, but if we were to make them available now there would be no big surprises at our Awards Celebration….and we like surprises!  I hope you understand.  If you have any questions, comments, or concerns just give me a jingle at 800-878-8138.

Otherwise…thank you again to all of our RE/MAX North Central Office Administrators and Office Managers – we appreciate you!

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.




Love to Plan Ahead?

by Keri Henke on January 18, 2012

I’m not sure if you’ve seen our Training Calendar lately….but we have a TON of trainings scheduled for the weeks ahead!  And because there are so many I think it’s best to just list them here for you:

LIVE Trainings:

NEW! Workshop: Why You Need to Blog
Wednesday, January 25 – 1pm-3pm
Northland Plaza, Bloomington MN
Conference Room 140

ONLINE Trainings:

January

Technology Forum
Tuesday, January 24
10:00 – 11:00am

February

Social Media: Beyond the Basics
Thursday, February 2
10:00 – 11:00am

Social Media: Beyond the Basics

Monday, February 13
1:00 – 2:00pm

Lead Generation using Social Media

Wednesday, February 15
11:00 – 12:00pm

Your LeadStreet Clients & Their “My Home Finder” Account
Tuesday, February 21
9:00 – 10:00am

Webinar: Why You Need to Blog

Monday, February 27
10:00 – 11:00am

For full details of each training and to register you can CLICK HERE!

And if you’re one of those who loves to plan ahead, check out our March calendar; we’ve already got some tentative trainings lined up there as well.  Hmmm, it’s almost like selling real estate takes a seasonal dip and we’re trying to help you stay busy until spring!  ;0)

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.




Unexpected Jump in Home Sales Mark End of 2011

by Keri Henke on January 17, 2012

home-sales-upEnding the year on a positive note, December home sales did not follow the seasonal trend but rose an unexpected 5.7% from sales in November.  Sales were also up 1.1% from December 2010, the 6th consecutive month to show a year-over-year sales increase.  Largely due to a lower volume of foreclosures, the number of homes for sale fell for the 18th straight month, and is now 25.7% lower than last year.  Home prices remained nearly even with November prices, down just 0.35% and were down 3.5% from December 2010.   Overall, 2011 was marked by home sales and prices that remained within a range, rising and falling in an equal number of months without showing a strong trend in either direction.  Click here to read the full RE/MAX National Housing Report.

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.




A Day of Announcements

by Keri Henke on January 16, 2012

welcomenewassocIt’s a day of announcements:

I just announced the winner of our first Facebook weekly drawing and I’m pleased to say Terri Watanabe of RE/MAX Heritage in Fond du Lac, WI is getting a gift card mailed to her.  Thanks for commenting, Terri!  If you want to comment and put your name in the drawing to win a free gift card, click here to like our Facebook page and add your thoughts to today’s question.

I’m also pleased to announce we have eight new RE/MAX associates joining our region this week!  Please help me welcome the following associates to RE/MAX North Central:

Donna Bartels – RE/MAX Universal Realty – Sheboygan Falls, WI
Dale Braegelmann – RE/MAX Results – St. Cloud, MN
Alexander Hanschen – RE/MAX Results – Shoreview, MN
Candace Lien – RE/MAX Results – Eagan, MN
Linda McCarney – RE/MAX Results – St. Cloud, MN
Christine Smith – RE/MAX Results – Wayzata, MN
David Timmons – RE/MAX Consultants – Loretto, MN
Diane Woodward – RE/MAX of Wausau – Wausau, WI

Congratulations and welcome!

If you would like to contact a RE/MAX associate, please visit www.remax.com/residential/find_an_agent.

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.




Liniger Named Most Influential Real Estate Leader

by Keri Henke on January 12, 2012

dl-headshotRE/MAX Chairman the ‘People’s Choice’ in Inman News Survey

Before an audience of hundreds of industry leaders, RE/MAX Chairman and Co-Founder Dave Liniger accepted the recognition of the “People’s Choice Most Influential Real Estate Leader.” At today’s Inman Real Estate Connect conference, attendees heard Liniger outline his thoughts about being successful in today’s unique real estate market.

“In reality, change is going to overwhelm those who do not embrace it,” Liniger told a packed room at the Marriott Marquis Time Square. “But I have to say, the people in here are really not afraid of change. You’re embracing change; you’re looking forward to it. And that makes you the leaders in the real estate business.”

The Inman News People’s Choice honor is the result of a popular vote in a December online survey and is meant to honor the real estate leader who has made the most significant contributions to the industry during the past year.  Liniger has been an unwavering supporter of legislative and policy reforms intended to assist consumers and more quickly place housing on a road to sustainable recovery.

In 2011, Liniger supported several policy initiatives, including temporarily re-raising conforming loan limits that make affordable mortgages available to larger numbers of homebuyers.  He has also been a tireless proponent of a streamlined short sale process and the education of agents to more efficiently help homeowners avoid foreclosure.

“What has changed in the 39 years since REMAX started is the rate of change… it’s accelerated,” Liniger said.  “Those who don’t keep up with it will be overwhelmed by it.”

With over 40 years experience in real estate, Liniger has become an undisputed industry visionary and senior statesman. Together with his wife Gail, he co-founded RE/MAX in 1973.  From a single office in Denver, they built a global real estate franchise that now has nearly 90,000 agents in more than 80 countries, an international presence greater than any of its competitors.

Due to an innovative “high commission” concept, RE/MAX attracts top-performing real estate agents, and as a result, RE/MAX has held No. 1 market share every year since 1997.  RE/MAX agents are also the most productive among those affiliated with national real estate franchise brands.

Additionally, in 2011, RE/MAX was honored with two J.D. Power and Associates Awards for ranking “highest in overall satisfaction for home sellers and home buyers among national full service real estate franchises.”

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.




Housing Market Rebound Seen in 2012

by Keri Henke on January 11, 2012

housingoutlook_0RE/MAX Agents See a Recovering Housing Market in the New Year

The U.S. housing market will continue a slow recovery in 2012, led by stabilizing home prices and increasing sales.  Those are among the key findings of a year-end survey of one thousand RE/MAX real estate agents who say housing’s vital signs are gaining strength.  The quarterly RE/MAX Market Insights survey provides analysis of the national housing market from the perspective of active RE/MAX agents around the country.

Improving numbers

The majority of RE/MAX agents surveyed say housing prices will stay the same, or increase in 2012. Projections are the strongest for the Southern U.S. where 49.6% say prices will stabilize and 26.7% anticipate an increase. Agents in the Northeast see the biggest challenges, with 47.5% concluding that prices will decrease, 44.6% expecting prices to remain at 2011 levels, and only 7.9% anticipating an increase.

Nationwide, RE/MAX agents reported a 10.7% increase in their home sales in 2011, and project an increase of 29.3% in 2012. Asked to measure the strength of home sales, 62.1% of agents predict good to very good sales in 2012. Survey results are also available in an online infographic.

A sense that home prices and sales are improving indicates that the housing market is positioned for a gradual recovery in 2012,” said RE/MAX Chief Executive Officer Margaret Kelly. “These agents have the best perspective on industry trends since they average more home sales than agents with any other national firm.

Obstacles remain

The major obstacles to the housing recovery cited by agents include sagging consumer confidence, followed by lack of economic growth, unemployment, concerns of more price declines and bank procedures.

Agents report that 52% of closings were significantly delayed in 2011, with bank procedures cited as the cause in 23% of the cases, followed by financing and appraisals. For sales that were canceled, bank procedures again was the leading reason, while financing, sales price and appraisals also were factors.

The majority of agents say such delays and cancellations were higher in 2011, than in 2010.

Buyers and sellers more realistic

Asked to grade buyers and sellers on how realistic they are about home prices, RE/MAX agents gave both groups a B-. That compares with a C+ for buyers and a C- for sellers at the start of 2011.

Common misconceptions reported by RE/MAX agents are sellers thinking their home is still worth as much as it was four or five years ago before the housing slump, and buyers believing that extremely low offers will eventually be accepted.

It’s certainly a positive trend that buyer and seller perceptions are changing to adjust to current conditions,” Kelly said. “Those who are misinformed and try to time the market, rather than address immediate housing needs, can lose valuable opportunities.”

Other findings of the RE/MAX Market Insights survey, conducted Dec. 7-19 among randomly selected agents, include:

• Market bottoming out: Thirty-nine percent said their markets have already hit bottom; 34% say prices will stop dropping in 2012; 27% says prices will reach their lowest point in 2013 or beyond.

• What government can do to help housing market recover: 1) Streamline short-sale process; 2) Focus on job creation; 3) Increase refinancing help for underwater home owners; 4) Standardize lending practices; 5) Release foreclosed properties more aggressively.

• Five most common buyer incentives that agents are seeing: 1) Reduce sales price; 2) Pay closing costs; 3) Make repairs; 4) Buy home warranty; 5) Pay origination fees or points.

• Distressed sales: RE/MAX agents project that 20.3% of their home sales in 2012 will consist of foreclosures and short sales. That compares with 17.1% in 2011 and 15% in 2010.

RE/MAX agents have sold more real estate in the U.S. than any other company since 1998. They averaged 13.1 sales per agent in 2010. To find an agent or view homes for sale, go to www.remax.com.

Online survey of 1,004 U.S. RE/MAX agents specializing in residential real estate, conducted in December 2011.   ©2012 RE/MAX, LLC. Each office independently owned and operated.

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Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.