Persistence and hard work get you to the pinnacle of success, but how do you stay there year after year? Terrie Cox, a Chairman’s Club and Lifetime Achievement Award winner, has it down to a formula that’s worked well for her – so well, in fact, that it makes her a perennial top producer in the luxury market.
Here are five key things she suggests that you can do to take your career higher and to stay on top:
1. DAILY COMMITMENT
Cox’s personal mantra: “Success is never owned. It’s rented, and the rent is due every day.”
2. JUDICIOUS DECISIONS
Cox accepts only about 25 percent of the listings offered to her. Being selective ensures that her clients receive the maximum amount of service. “People come to me because of what I can do, but there’s only one of me and I don’t want to spread myself too thin,” she says.
3. SYSTEMS ANALYSIS
Each January, Cox takes a macro-level look at her company’s expenditures and decides what items need to be updated, tweaked or discarded. On Mondays, she drills down to the micro level and analyzes individual marketing strategies.
4. NEVER COMPROMISE
Weathering the real estate slump was hard for everyone, Cox included. But there was one area where she would not compromise. “I never, ever reduce commissions,” she says. “Discounting doesn’t solve any problems.”
5. GIVING BACK
Cox finds time in her schedule to support big charities like Susan G. Komen, and she prides herself on the personal touch. The former rodeo queen always has a kind word, a cup of coffee and undivided attention for everyone she meets.