The official start to summer is right around the corner, and there is no better time to share the truth about curb appeal with your clients. Gone are the articles that share what they “can” or “should” do to help improve curb appeal, it’s time to be honest. Curb appeal is like dating, and until your clients fully understand that, they may have bigger things to worry about in their home search than the “one that got away”. Here are the steps you need to share to help them assess their curb appeal:
Initial Attraction: Ask your clients to take a quick drive by their home, and ask them a few questions. Are they instantly wowed by the outer appearance of their home, or are there a few things they could do without? Sure, the house has some unique characteristics, but without the initial attraction, no one is going to stop and see what else it has to offer.
Preparation is Key: Preparing to sell isn’t always the easiest job, but preparing in advance is what will win them bonus points. Same as you might get a haircut, get your nails done, or go shopping for the perfect outfit before meeting that special someone, advanced preparation will mean less last minute scrambling before a showing. Help your clients determine which areas could use a fresh coat of paint, if the siding could use some power washing, and if there is any unsightly clutter that needs to be cleaned up.
Keep Unsightly Qualities Under Wraps…For Now: No one wants to lay out all of their worst qualities upon a first meeting, because sometimes they just can’t be helped! The AC unit, your neighbors poor choice of landscaping, or the unsightly electrical box are all things that can’t be helped, but that doesn’t mean they can’t be camouflaged for now. Encourage your clients to do some research to learn the best ways to take the attention off the properties’ worst qualities, so potential buyers can focus their attention on its best qualities.
Don’t forget to Primp: It’s the last minute primping and details that will really take their breath away. Encourage your clients to spend some time ensuring the sidewalks are clear and swept, the driveway has been hosed down, and the flowers have been freshly watered before a showing.
Let the Sparks Fly: Don’t take this one so literally! You want the space to be well lit so potential buyers can be impressed with what they see, even in the dark. Make sure the walkway, porch, and garage are all well-lit and all light bulbs are shining bright to ensure no one is in the dark about the home’s exterior qualities.
We’re just heading into the tail end of the spring selling season, which means if your clients want to take advantage of the higher volume of buyers, they should get started on these tips right away. We all know never to judge a book by its cover, but when it comes to curb appeal, that’s exactly what potential buyers are doing!