As early summer rain subsides, demand picks up for recreational properties in Indiana! According to our recent Indiana Recreational Property Report, the interest in second-homes as vacation properties continues to be a popular summer opportunity. As our report shows, Indiana is experiencing healthy activity in prime cabin markets such as the Northeast region, Lake Monroe area, and the Patoka Lake region. Brokers from across the state indicate that consumer demand is reaching new heights as home buyers, now more than ever, are willing to pay higher prices for move-in ready properties.
Northeast Region – Despite the abundance of lakes in Kosciusko County, a haven for boating and fishing enthusiasts, this popular recreational market got off to a slow start due to heavy rains. But, RE/MAX REALTORS® are seeing an uptick in demand now especially in the $150,000-$250,000 price range and expect a busier market through mid-August.
Lake Monroe Area – Just 10 minutes from Bloomington and an hour’s drive from Indianapolis, the largest lake within Indiana’s borders is home to a popular market for vacation homes and condominiums available within a wide price range. Year-round lake views are typically the highest price per square foot while wooded views and golf views are surprisingly affordable. So far in 2015, sales are up by 36 percent within the Eagle Pointe Resort area.
Patoka Lake Area – The absence of lakefront homes surrounding this Hoosier National Forest gem means prices in this southern lake area are more affordable than other recreational property markets in Indiana. In fact, the current starting price for a typical cottage begins around $80,000. And its proximity to other attractions offers year-round adventure
The Indiana Recreational Property Report and press release was shared with media publications throughout the state, providing relevant and timely housing information and showcasing RE/MAX as having the local real estate experts – helping build and spread brand awareness.
As these reports are consumer focused they can be re-purposed in your real estate business. Here are a few suggestions on how to put them to use:
- Listing Presentations – print it off or download a digital copy for your listing presentations to showcase to potential clients how your local market is performing, and reiterate why the time to sell is now.
- Handouts – print off a handful of copies and bring them with you to open houses and leave a few in your office. This provides consumer-focused market insights relevant to your selling area that are also RE/MAX branded.
- Emails – include a link to the report in your next newsletter or direct email campaign. This is a great lead generation and retention tool; the information you’re providing will help you stay top of mind to your clients and increase your chances for referrals.
- Social Media – share across your social media platforms to position yourself as a real estate expert in the social space. It helps build brand awareness, generates new lead opportunities, and increases your rate of referrals.
Consumers generally enjoy talking about the value of homes. Sharing these reports with your network will help start the conversation and will build you up as their local real estate expert.