Spring is on the horizon and the Midwest real estate market continues to gain momentum. As potential buyers and sellers begin to make plans, our spring 2017 media will keep RE/MAX top of mind among consumers while positioning RE/MAX Agents as the most professional & knowledgeable in the industry!
The popular region-wide billboard campaign kicked off earlier this week and you may have already spotted them in your marketplace! The goal for the outdoor campaign is to always be in the most visible, high traffic locations to ensure we are in front of as many potential home buyers & sellers as possible.
The spring online digital campaign will drive our “WE KNOW” message directly to our key demographic of potential buyers and sellers. Through behavioral targeting, we are able to identify these key consumers based on their recent online activity, and later serve our message to them as they spend time online, driving them to remax.com.
Our 2017 creative builds on the popularity of the “WE KNOW” messaging with a more modern and customizable approach. The RE/MAX balloon takes center-stage with messaging “WE KNOW REAL ESTATE” “WE KNOW INDIANA” “WE KNOW MINNESOTA” and “WE KNOW WISCONSIN” keeping RE/MAX top of mind among consumers and reinforcing our RE/MAX Agents as the experts in the neighborhood!
With this highly customizable and local creative approach, we are excited to share some of the marketing material available to you including customizable billboard creative, digital ads, e-signatures, logos and power point templates.
In addition to these media programs, you will continue to see print advertising in Twin Cities Real Estate Agent Magazine, WRA Magazine, and Indianapolis Business Journal. We are also excited to have renewed our partnerships with the Minnesota Twins, Twins Radio Network, the Milwaukee Brewers, and the Brewers and Packers Radio Networks. Watch your upcoming SoldSignBlog Newsletter for complete sports partnership details.
See below for a video that shares what you can expect to see, and make sure you visit the Resource Card in RE/MAX Launchpad to view examples of the upcoming campaign!