Unique. Original. Remarkable. It’s difficult to develop real estate marketing ideas day in and day out that meet each of these criteria — especially when you spend much of your time on the road meeting with clients and leads.
If you’re in a creative rut, here’s a short list of real estate agent marketing ideas that you can use to increase lead engagement, attract new prospects, and even provide a nice public relations boost.
1) Publish a local market quiz on your real estate website.
If you’ve ever checked out BuzzFeed before, then you know people like to take quizzes on just about any subject. Test your audience with a short, multiple-choice quiz on something of interest. See if they know things like which famous people grew up in the area, or tidbits about your town’s history. The questions or topics can even be created around broader subjects unrelated to your market, like music or movies.
If you want to be the ultimate resource for your leads, a thought-provoking quiz on the ins and outs of buying or selling a home, like this one from Kevin Ho and Jonathan McNarry of San Francisco-based Vanguard Properties, could be your ticket.
Think of these quick pop quizzes as a marketing tool to use once in a while, in combination with an email marketing campaign or featured on your Facebook page.
You can even create a contest around the quiz: Ask people to fill out a lead capture form at the end, and give the winner a gift card to a local restaurant or cafe.
2) Capitalize on the popularity of the latest internet memes.
You may think memes are simply another internet distraction, but they are actually a fun real estate marketing opportunity. If you can get some laughs from your audience, odds are those people will want to work with you.
The second you notice that a (politically correct and totally appropriate-for-work) meme is making the rounds online, try to come up with a way to use it on Facebook, Twitter, Instagram, or Pinterest (like Realtor Paul Fernandez’s board), or even on your blog.
A post titled “10 Feelings All Home Buyers Have During the Process” filled with memes could be your key to connecting with your targeted demographic.
3) Order unique business cards that stand out.
You’ll always have in-person meetings and meet-ups with buyers, sellers, and other industry professionals, so business cards will never go out of style. But a boring card that lists your business name and contact details in the smallest, plainest font won’t be memorable. Take a risk and order some original business cards that give people a “wow” factor.
Research the best business card creation services out there and try to find one that offers customization (like MOO).
Your goal is to get people to remember you long after your conversation with them ends. It might seem like a small item to focus so much of your attention on, but marketing for real estate agents continues to evolve — and become more competitive — by the day, so seemingly minor touches like this can keep you top-of-mind.
4) Incorporate your pet into some of your real estate listing photos.
Animals dominate the Internet; particularly cats and dogs, some of which have rabid followings on Instagram or Facebook. If you have a French bulldog, cute bunny or Grumpy Cat look-alike, why not feature your pet via a property tour posted on your real estate website or an Instagram Boomerang video?
Chances are that the occasional pet cameo will help you build a connection with home buyers who share your love of animals. Our advice is to feature your dog or cat, or a borrowed pet from a family member or friend, in your listing shots.
5) Devise a fun game to accompany awards shows or televised events.
Ever see publications, bloggers, and brands share “drinking games” for events like The Oscars and the Super Bowl? Join in and create your own version of a game (of the drinking variety, or something completely different). You could even create an interactive or printable bingo chart for people to use during these events.
Don’t forget to brand the game with your logo so that people who play will remember where they got it.
Want additional outside the box real estate marketing ideas?
Download our 107 Real Estate Marketing Ideas checklist to get inspiration for your own online strategy!