As a real estate professional, you should be using social media as a public relations and sales tool to attract more clients. Public relations helps bridge what you do as a business entity to the community you are serving. Being active on social media, and providing resources, tips & tricks, personal stories and more, will help you connect to that pool of potential clients. However, there are certain things you need to do on social media to ensure you are also using the platform as a sales tool:
1) Most importantly, drive your posts back to your website! Your audience, and potential future clients, won’t know what to do next unless you tell them. So, for every post you publish, make sure there’s a call-to-action and a link back to your personal website where they can explore homes for sales, community information, buyer and seller tips, an About You page, and so much more!
2) Know who your audience is! Certain images and messages will resonate with some people better than others. Make sure you know who you’re talking to, what you want them to take away from your post and make sure you’re using pictures, messaging, or videos that will capture their attention.
At a recent Practical Social Media training session, hosted by RE/MAX INTEGRA, Midwest Learning and Development Specialist Nate Ryan, we shared some social media application musts, specifically around Facebook. Take a look at some of the information highlights and hear a few key take aways from attendees…
- Most widely used social media platform in the world
- Most common user is 25 – 34 years old (house-buying age!)
- Over 2 billion world wide users log into Facebook every month
Facebook Pages to Consider
- Personal – perfect for staying in touch with family and friends (be the real you here!)
- Community – look for, or start your own, real estate community page in your area. This is a great place to follow and comment on posts – to show those consumers you are the local real estate expert. Just be sure you ask for permission before posting listings or offering buyer services on these pages!
- Business – use this page to inform (details about the local housing market) and entertain (fun things to do in the area) the people following your page. Remember, they’re likely past clients or people interested in using your services so keep it business related to stay top of mind. And, don’t forget to promote this page!
Facebook advertising is simple to manage and does not cost a lot! There are two ways to increase your audience:
- Boosted Post – this can only be done from a business page and helps get your post in front of more people. Entices them to follow your page and helps keep you top of mind. A few ideas for boosted posts: boost to another city or state where a potential buyer could come from. Boost a link to your website with information that every seller should know. Boost How To videos that educate and entertain.
- Advertising – this can be done from the Ads Manager page and it not tied back to a post. You upload a specific image or video, use a direct link, select an appropriate audience, message, run time and budget. Prior to setting up your ad, make sure you determine your budget, have clear goals and decide whether you are generating leads (make sure you have a call-to-action and link back to your website!) or raising brand awareness.
Hear from your Peers
Find out what a few of the attendees learned and how they plan to implement it into their business this year!