Nestled in the Southwest corner of Minnesota in Nobles County lies the City of Worthington. A smaller town of approximately 13,000 residents, it’s a manufacturing community that cherishes its prized Lake Okabena and a healthy blend of cultural diversity. It’s also home to RE/MAX Premier Realty!
RE/MAX Premier Realty opened in September 2015 and is co-owned by the Hayenga family, who welcomed Genny McCuen into Broker/Owner status in early 2017. Since joining the RE/MAX brand the office has seen remarkable growth, not just in local market share but also in agents, commissions and volume!
In a recent conversation with Genny, we asked her what she thought the reason was for their current success…
“Since we joined RE/MAX, our office has increased its business by 30%. We’re so proud because we’ve officially become the highest producing real estate company in our area. I honestly think our business boomed because we joined RE/MAX. The majority of real estate companies in Worthington, and the surrounding communities, are mom and pop agencies. They have longevity but no real brand recognition. I think that’s been a huge factor for us in getting new, full-time, aggressive agents. They’re attracted to the brand.”
RE/MAX Premier Realty has been focused on attracting agents, and has consistently welcomed them over the years – doubling their agent count from when they first joined RE/MAX. This past year they saw a 14% increase in their agent count.
The agents they’re finding are strong, business-minded individuals who agree in the brokerage’s goals of maintaining market-leader status. Their small-but-mighty group of agents has pushed the bar when it comes to average commissions earned and collective volume sold, increasing more than 18% and 17% respectively in the past year.
Their goal to be known as the local real estate experts has gone beyond their clients. Area news publications are also taking note that RE/MAX Premier Realty and its agents are at the ready to provide solid housing information and local expertise, as apparent in a recent news article by the Worthington Daily Globe.
“When I look back over the years,” said Genny, “I can see how becoming part of the RE/MAX brand gave us the edge we needed. We were a smaller independent company in a market of other small independent companies. When we changed, we grew, and we’re proud to be the strongest player in our market.
“We’re grateful for the opportunities RE/MAX provides us, be it networking events, educational training, or keeping us up-to-date on current trends. We know we have corporate headquarters and the regional team to lean on and we really appreciate the backbone RE/MAX provides us.”