The air is getting crisper, the leaves are starting to turn colors, Tom Brady is warming up his arm, and Bill Belichick is cutting off his sleeves. This can only mean one thing – Patriots football is right around the corner!
RE/MAX INTEGRA, New England is thrilled to be partnering with the six-time Super Bowl Champion New England Patriots again for the 2019 season. This year, we will be rolling out our Kicks for a Cause program, once again benefitting Children’s Miracle Network Hospitals.
Keep reading for all of the awesome details.
For every field goal made by the Patriots kicker during a home game, RE/MAX INTEGRA, New England will make a $500 donation to Children’s Miracle Network (CMN) Hospitals. Over 66,000 fans per game will see the RE/MAX Field Goal graphic on the End Zone HD video boards while the Patriots line up for the kick. If the kick is good, the video boards will show the RE/MAX Kicks for a Cause logo as well as a running tally of successful field goals and dollars donated to CMN. This will also be announced over the loudspeaker for everyone in the stadium to hear.
Join us in cheering on the Patriots kicker, Stephen Gostkowski, this season!
For the second year in a row, we will have the GAME RE/CAP by RE/MAX, one of the most viewed and important articles on patriots.com, posted after every single game. Last season, the GAME RE/CAP by RE/MAX generated 13 million impressions!
You will also see our ads on the home pages of both Patriots.com and GilletteStadium.com, driving click-thru traffic to remax.com, allowing fans and prospective home buyers/sellers to find RE/MAX agents in their area.
Social media posts will be made after each home game on the New England Patriots Twitter and Facebook. These posts will include the number of successful field goals and dollars donated to CMN. This will also be shared on the RE/MAX INTEGRA, New England social accounts. Don’t forget to like and share the posts on your own social accounts as well!
The GAME RE/CAP by RE/MAX mentioned above will also be shared on the Patriots Facebook and Twitter accounts after every game.
MARKETING THE PARTNERSHIP
You can also utilize the Patriots logo in your email signatures or digital letterhead, accompanied by this exact phrase, “Proud Partner of the New England Patriots.” While this logo/phrase cannot be used in any marketing materials (print, radio, social, etc.) the brand equity of having this in your digital communications goes a long way with the loyal and passionate Patriot Nation!
Use the digital asset above to integrate the initiative into your business and help educate fans and prospective clients that RE/MAX truly provides a “home field advantage” when buying or selling a home.
The Patriots will take on the Steelers in their first regular season game on Sunday, September 8th. LET’S GO PATS!