We are excited to announce our NEW 2021 Consumer Advertising strategy across social, digital, and TV, starting with this week’s launch of our NEW TV spots!
– New Advertising Spots –
This year’s creative showcases the uniquely dedicated partnership that only our talented RE/MAX agents continue to demonstrate, ensuring a seamless home buying and selling journey. The new creative energetically communicates that a RE/MAX agent is The Right Agent, Every Step of the Way. Check out our new spots below, including our anthem ad, as well as the best performing spots from our 2020 campaign that we have renewed.
– Hustle Video Editor Tool –
As with previous campaigns, the 2021 advertising spots enable you to personalize the commercials on the RE/MAX Hustle website with your name, photo, contact information, and more. Beginning today, you also have access to the new Hustle Video Editor Tool feature, which for the first time, allows you to make professional quality videos using your own unique content.
– Television –
Live from January 11 – September 27. Our unique TV spots will be live until the end of September, across both traditional cable and programmatic television buys. Cable networks include popular channels such as HGTV, The Food Network, Discovery Channel, and Hallmark Channel, to name a few. Approximately 20% of our budget is being allocated to a programmatic, highly targeted television buy, dedicated to reaching our affluent and millennial audiences on channels such as ESPN, MTV, MSNBC, and TNT.
– Digital Video –
Live from February 8 – April 18. Similar to our targeted approach to Social Media, our programmatically purchased digital online video, or OLV (including YouTube), allows us to access virtually every inventory source at scale, efficiently and effectively. Digital OLV will focus on :15 second ad units, serving snackable content to our target audiences in a heavily leaned-into digital environment. OLV in-market dates reflect our dedication to creating cost efficiencies, while being present in media during our key buying and selling cycles, in both Spring and Fall.
– Paid Search –
Live from January 4 – December 27. The paid search component of our strategy focuses on driving leads for our agents via the most cost effective means possible, through testing new ad formats and through new audience targeting capabilities. With ads across both Google and Bing, we will amplify our creative with NEW ad units including responsive search ads and lead-generating ad extensions, which pre-populate user data within the ad, eliminating friction and maximizing lead generating potential for our agents.
And that’s not all! Many of these assets are available on the Marketing Portal for you to use in your own promotions. We’ll continue to add more assets. To access, visit: MAX/Center > Marketing tile (click “View All” if you do not see the tile in your Top Apps). The link to the assets are on the homepage; you may need to scroll to find them.