Agent Success Story: Gigi Saharsky
Use the Design Center & Keep it Simple – Gigi Saharsky and her husband, Mike, joined RE/MAX Select REALTORS in Green Bay, WI a year and a half ago. When they joined, Gigi grabbed Design Center by its horns and isn’t letting go.
Gigi explains, “I came from a company where you had to pay for everything. When I joined RE/MAX I decided to take advantage of all the free products they have to offer. I immediately created and sent out a “Look Who’s New” brochure, found out how easy it is and now there are three things I consistently do that I think everyone should do.”
You may be asking yourself, “What are these three things?” Gigi shares, “Four times a year I write a Newsletter using a template from Design Center. But,” and but was emphasized, “I tweak the bottom. I made my own template that allows me to include 4-8 pictures and information of homes I currently have listed. I also include a letter with local market stats.” Gigi continues, “The second thing I do – I take the “Sign You Want, Agent You Need” card and add personal testimonials in there. I have past clients’ emails that work as great testimonials. I put those on the page using both sides. This can be used in CMAs, leave it in a doctor’s office or at the bank with your lender. I think agents would be shocked at how often they’d use this.”
The third thing Gigi does using the Design Center, and explains is her biggest resource, is creating Web commercials and virtual tours but, again the but was emphasized, she transfers them to discs. Gigi says, “This is something anyone could do. I’m 59 and if it was complicated I wouldn’t do it. I literally take pictures of every house, I put the pictures up with very little writing – seriously, I write something like ‘welcome to your new home,’ show the pictures and then at the end put up Mike’s and my picture with our contact information – I then send it to other agents, put it on Facebook, but the most important thing I do is put the virtual tour and web commercial on a disc. I make a jazzy label with a photo of the home and of course our info! It’s not made to go on a disc, which is frustrating, but I do it. I always have 5 or 6 copies for the seller and take them to open houses. Sellers think that we are the greatest thing since sliced bread! And it is all the Design Center. I have had sellers and their families ask for more discs to give to their friends, they are my little soldiers. I make copies and bring it to every client I’m trying to get a listing from. I ask if they want to keep the disc and about 80% do. They think it’s great and it sets Mike and me apart from other Realtors. They hear what other agents ‘say’ they’ll do for them but they can ‘see’ what I’ll do for them. They say ‘Look at what Mike and Gigi can do!’”
Gigi says utilizing these three tools in the Design Center has certainly helped her business but there is one important thing to remember. “These materials help me promote Mike and me as Realtors, RE/MAX as a brand, and promote the professionalism of our industry. The hardest part of the Design Center is getting your profile up, the rest is easy! It takes me less than 5 minutes to create my web commercials, and most of that time is creating my label! But I keep it simple: I use music, a small number of words, and my contact information. Get started and dive in! It’s fun, inexpensive, and will set you apart from the competition!”
If you’d like to chat with Gigi about her Design Center experience and insights into the “Keep it Simple” method, contact her at (920)217-1462 or gsaharsky@gmail.com.
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