In 2008, an insightful survey from Baylor University found REALTORS were still spending money on totally ineffective lead generation techniques. That was then. What about today?
In June of 2008, the Keller Center at Baylor Report on Lead Generation that asked 50,000 REALTORS how they generated new business. Essentially, they asked two questions:
â– Where do you spend the most money trying to generate new leads?
â– Which lead generation sources produced the most leads?
Sounds pretty simple, right? Follow the money, and measure itâ€™s results. Marketing 101.
The results were, to say the least, predictable. They were also discouraging. They can be summarized with two charts…clickÂ here to view the results and for more on this story.