Mark Teskey offers RE/MAX 25% Discount on Video and Photo Services

MTAP New Customer PromoAll those new real estate listings, not to mention the existing ones, should include high quality photos and videos to maximize their exposure!  Mark Teskey is here to help with a 25% discount for new customers promotion…exclusively for RE/MAX agents in the Twin Cities and surrounding area!  Click here for details. Simply put, Mark is the best in the business and his work speaks for itself.  Dozens of RE/MAX agents in the Twin Cities are already using Mark’s services, and have been for years. What makes him great?  Service and Quality.  His videos start at $300 for a standard video and $500 for a deluxe + discount.  Photography starts at $135.  Check out this beautiful video featuring a property listed by RE/MAX agent, Mark Bartikoski: http://www.youtube.com/watch?v=oW8gdv6wbAI.  The impact of video on high end homes is imperative, but your mid-priced homes can often benefit more from a quality video showcasing the property.   Questions? Give him a ring at 952-373-1355 or email him at mark@markteskeyarchitecture.com

 

 

 

The Importance of Photos and Videos in Real Estate

You know the saying – pictures speak louder than words.  That relates to your listings, and listing presentations, as well.

Below is a video that Tech Savvy Agent, Steve Pacinelli, shared on his blog that he found to be an eye opener; not just highlighting the reason why you need to focus on photography for your listings, but offering a great marketing video idea as well.  Take a peek:

If you’re already aware of the importance of great photography, but don’t think you can produce it on your own, check out Mark Teskey Architectural & Real Estate Photography.  He’s currently offering a 25% discount on photography and video services for all new RE/MAX customers.

Tech Trends – Content is King Edition

Tech TrendsLast week we looked at paths to success for search engine optimization (SEO) that didn’t involve content, but I want to come back to that as it is the cornerstone of what Google values. When people are searching online, they want content they can use whether it’s a how-to video or a property listing in their area.

Beyond Keywords

Google maintains its relevance by linking people to the content they are looking for rather than the content with the most keywords stuffed into a page. One way they have figured out to get around people who are gaming the system is to reference what other people say about the site in question. In this video, SEOMoz will discuss how that affects search engine ranking.

How to Get More Business From the Web

Realtor.com reveals how to convert more leads on the web (hint: it involves content):
“Your online efforts should all point toward a single aim: generating leads. Here are four ways to get more business from your Web presence, recommended by user-experience experts at the Real Estate Connect conference hosted by ­Inman News in San Francisco in August.”

12 Most Awesome Content Strategies for Your Blog

If you’re looking to bolster the content of your agent website or you’re working on your own blog, you need great content. 12Most has some great content strategies you can adopt to increase your success.

Creating a WOW Customer Experience Every Time

Differentiating yourself and humanizing yourself are keys to developing that WOW customer experience. RISMedia looks at some strategies to achieve that.

BONUS LINK – Taking Your Video Viral

In this Social Media Examiner podcast, they interview a guy who visited all 171 Starbucks in Manhattan in one day and actually got people to carry him across the length of Manhattan. Pretty interesting stuff and some good insights if you’re looking for creative ways to increase your video viewership.

News You Can Use – 09/18/2012

Microsoft Urges Internet Explorer Users to Protect Against Targeted Attacks

Tablets“On Monday night, Microsoft urged users of Internet Explorer 9 and earlier versions to deploy a toolkit that could help protect against a series of attacks hitting its system.”

“It was revealed earlier in the day by security forum Rapid7 that Internet Explorer was hit with a new zero-day exploit, which takes advantage of a security hole within websites to carry out attacks. This means that anyone using IE to visit a website that has malicious links could have their computer compromised.”

Buying A Home Is 45% Cheaper than Renting

If you know someone who is renting and considering buying or are looking to build an add campaign around the benefits of home ownership – consider the powerful statement that Trulia makes below.

“Based on asking prices and rents during the summer of 2012, buying is now 45% cheaper than renting in the 100 largest U.S. metros, on average – that’s a savings of $771 a month. If you plan to stay in a home for 7 years, which is the average time that Americans traditionally live in a home before moving again, it is more affordable to buy than to rent in ALL of the 100 largest metros in the U.S.”

Unlock the Conversion-Boosting Power of Video

I’ve said it before and I’ll continue to be a broken record on this point: if you want to convert more listings and increase your search engine ranking, start using video. It may seem intimidating, but there are some great articles out there like this one to help you over the hurdle. In fact, Tech Savvy Agent recently posted another story about “Getting Over the Early Hurdles.”

Why Your Listings Don’t Rank

In addition to adopting video to boost your rank, there are certain things you can do to make your listings and pages more Google-friendly. If this is something you are concerned about, bookmark this page and learn how the pros do it.

Best Social Media Practices: Facebook, Twitter, G+ and Pinterest [Webinar Recording]

Yet another Inman resource today. For those of you looking to develop your social media skills and looking for some best practices to adopt, there is a recorded webinar or a slide presentation you can click through, depending upon your time availability.

mbiebusch via Compfight

News You Can Use – 08/02/2012

Apple iPad TabletReal Estate Agents Move to Video

“Consumer consumption of online video continues to skyrocket and that’s providing an advantage to real estate agents who use video to market homes as they benefit from the growing popularity of video, the ability to better reach new generations of mobile technology-centric homebuyers, and increased page rank through superior Search Engine Optimization (SEO).”

“The advantage of better SEO from video is stunning…Google pushes video to the top of its search results, videos are indexed by Google faster and getting video to appear on a page one result is a lot easier than getting a web page to show up on the first page of a Google search.”

Article on RE/MAX Results in Above Magazine

In case you missed it this week, RE/MAX’s magazine Above ran a very nice feature on RE/MAX Results. Check it out!

How One Geeky Agent Made $35,977 While On Vacation

The Geek Estate Blogger recently went on vacation to London and if all the deals he made while there courtesy of DocuSign pan out, he’s going to be almost $36K richer. Have you adopted a digital signature yet, or is paperwork waiting for you when you get back to the office?

22 Blogging Tools to Consider

Normally I’m all about the top 5 to 12 most awesome things, but when there are so many marvelous tools out there, some times you just need to open up your mind and give more a try. I’ve personally started using Trelloas a project management tool and it’s great – I can share it with people in the office so they have visibility to where I am at with tasks and can add notes/tasks to the list.

10 Gadgets You Shouldn’t Buy …Right Now

The last half of 2012 promises to have a bumper crop of tech toys and software like the iPhone 5 and Windows 8, so if you don’t have to buy right now, there are a number of cool gizmos that you will be tempted by but should avoid until the next evolutionary step occurs.

Your Phone as a Key

Some listing services are already using apps to replace lockbox keys, but in the not too distant future, you’ll be able to just hold your smart phone up to the door on a listing and check yourself and your buyers in. Some hotels are already jumping on the Near Field Communications (NFC) bandwagon.

Why You Should be Jealous of Kansas City…

Can you imagine having the bandwidth for 100 times your current broadband speed? Google is bringing fiber optic networking to Kansas City with speeds 100 times the current broadband standard. Check out this video that puts that into perspective to a great old The Cars tune.

Photo Giddy via Compfight

Why You Need to Blog

Photo by flickr user Adikos - used via Creative Commons licenseIf you read my November 19th blog post you know that Inman News recently stated that “Blogging is No Longer Optional.” It offers a number of benefits including being perceived by potential leads as a local area expert in real estate.

Here are 2 powerful reasons to consider blogging if you haven’t already:

  • Companies with over 51 blog articles receive 77% more monthly leads
  • Business to consumer (B2C) companies (like real estate) that blog generate 88% more leads

We quickly shot the above video via iPhone to demonstrate what our first class learned and what their path forward looked like. So you missed out on the first training – worry not, we have more coming. On February 27th, you will have the opportunity to attend the class online. This version will be an hour long (if you want the second hour – content brainstorming and writing portion – we plan to offer the live version in the coming months).

» Register for Why You Need to Be Blogging

Future Trainings

Intro to LeadStreet Part 1

March 1, 2012 @ 10:00 am – 11:00 am CST / 11:00 am – Noon EST
Whether you’ve never logged into LeadStreet or have logged in once and don’t remember how the system works, this course was designed so you can maximize your leads.

» Register for Intro to LeadStreet Part 1

Top 5 Google Apps for Real Estate

March 6, 2012 @ 9:00 am – 10:00 am CST / 10:00 am – 11:00 am EST
Even if you’ve never used “The Google”, there’s a lot to learn about this fast-paced company and the apps they’ve created. Whether you realize it or not, Google is everywhere and there are some impressive Google Apps that can provide significant value to your business.
» Register for Top 5 Google Apps for Real Estate

60 Minutes to Success

Chris Westfall with social networking pic by Flickr user seekingthomasDo you have enough leads to make 2012 a banner year? If your answer is no, this webinar is for you. “Lead Generation! The Social Media Webinar” was designed for agents and brokers looking to capitalize on new sources of leads.

Chris Westfall, the National Elevator Pitch Champion, author, and business coach is going to be providing training on what it takes to start converting social media into a lead generation tool. We can only handle 500 connections to the webinar at once and we’re expecting a large influx this week from Day of Distinction audiences, so now’s your chance to sign up before we fill up.

Some of the key learnings you will take away from this training:
1. Why Twitter matters: How does Twitter apply to real estate marketing?
2. How to build a Twitter following
3. What is LinkedIn, and how can a realtor take advantage of its capabilities?
4. Using LinkedIn as a search engine and messaging tool
5. Facebook: Rules of engagement, and how to start the conversation

If you’re a tech-savvy agent or broker, I heartily suggest considering attending the Tech Forum beforehand, from 10-10:30am. This month’s topic: Productivity apps for smart phones and tablets. If you live in the Twin Cities metro, we’ve got a few seats open in our 2nd floor conference room (with free chili and bagels) for the event.

Chris will be back again in March to discuss how to deliver a sales pitch. If you’re looking for an opportunity to fine tune a delivery of your value statement to customers, you don’t want to miss this one.

Date & Time: Wednesday, February 15, 2012 – 11:00am-Noon CST
» Sign Up for Lead Generation!
» Read More about Lead Generation!

NFL Legend to Speak at Day of Distinction

NFL’s 1983 MVP Award winner and member of Super Bowl XVII Champions, Washington Redskins Quarterback, JOE THEISMANN, will present the keynote address at RE/MAX North Central’s 2012 Day of Distinction!  This is an event you will NOT want to miss so mark these dates in your calendar!!

awards-with-date-for-std

I considered adding some commentary to this post but I think it speaks for itself!

Registration will open soon – see you in February!!

Football by Anderson Mancini via Creative Commons license

Tuesday Tip: Five Critical Questions To Ask When You Start Using Social Media

Video 26 of a 52 week series on http://SoldSignBlog.com

Welcome to your weekly Tuesday Tip courtesy of RE/MAX North Central! Todays topic is titled “Five Critical Questions To Ask When You Start Using Social Media”!

For more information on RE/MAX, check out our 8 Minutes with RE/MAX video over on the sidebar of this blog!

Every Tuesday, watch your inbox for the FREE Video Business Tip of the Week from renowned industry coaches, Verl Workman and Terri Murphy! These videos are fun, energetic and most importantly educational!

Have you missed one of our Tuesday Tips? You can view all past Tuesday Tips at our YouTube channel at RE/MAX North Central on YouTube.

Tuesday Tip: Using Social Media to Sell Real Estate

Video 22 of a 52 week series on http://SoldSignBlog.com

Welcome to your weekly Tuesday Tip courtesy of RE/MAX North Central! Today’s topic is titled “Using Social Media to Sell Real Estate”!

For more information on RE/MAX, check out our 8 Minutes with RE/MAX video at www.SoldSignBlog.com!

Every Tuesday, watch your inbox for the FREE Video Business Tip of the Week from renowned industry coaches, Verl Workman and Terri Murphy! These videos are fun, energetic and most importantly educational!