Hi Everyone!

For those of you who have not heard, I’m Dan Levine – the new Franchise Technology Solutions Specialist for RE/MAX of New England. Having experienced both RE/MAX and real estate technology in various capacities since 2008, I am extremely confident in my abilities to help and every one of you maximize your potential with the plethora of options that you have at your disposal! I understand that wading through the endless forest of apps, websites, and RE/MAX tools may have you reaching for your machete (don’t worry, just a metaphorical one) and I will be more than happy to be your guide.

Every month, I will be writing on the latest real estate technology and how it affects you as an agent…not how cool ‘technology X’ is, but rather how it can impact your life and help increase your productivity. Make sure to check in when you get this email to see the newest ways technology can enhance your business!

The Ultimate (and FREE) Home Valuation Tool

Quick memory exercise: when was the last time you had a conversation with a client and one of their sentences sounds something like “Well, I saw on Zillow that…”? Was it today? Maybe earlier this week? If you’re like a lot of agents, you probably responded with something similar to what someone who works for Zillow would say – “A Zestimate home valuation is Zillow’s estimated market value. It is not an appraisal. Use it as a starting point to determine a home’s value” (direct quote taken from their website…click here to see their spreadsheet of actual accuracy percentages in YOUR state). After all, what can you say?

Since the turn of the millennium, we have seen the evolution of the “informed consumer” in virtually every industry. Now more than ever, we are able to do more research about more topics to be prepared for any situation. Unfortunately for those of us in the real estate industry, the era of the “informed consumer” has developed to the point where people believe too much of what they see on the internet (without reading the fine print, of course) – enter the “misinformed consumer.”

Luckily for Realtors®, the National Association of Realtors® developed an amazing tool over a year ago called Realtors Property Resource (or RPR) to assist their membership in evaluating the prices of properties and generating reports to show the most accurate information possible. Note that I said “properties” there instead of “listings” because one of the best parts of RPR is that you can look up information on a property even if it isn’t on the market!!! Throughout the five different reports that you can generate, there is a bevvy of information – all of which is pulled from the MLS (for properties on the market) or public records (for properties not on the market or in lieu of data not provided by MLS). While you could technically obtain any of that information yourself, RPR automatically aggregates this information into five different reports: Full Property, Mini Property, Neighborhood, Market, and Sellers – all customized to you and your client and available in PDF format for your viewing and sharing benefit.

If you’re like me, you probably aren’t willing to keep reading any more long-winded prose. Therefore, without further ado, let’s get down to

The Brass Tacks of: RPR

  • Required for setup:

    • An internet connection

    • Your most frequently checked email address

    • Your NRDS number (don’t worry if you don’t have it, there’s a lookup function)

  • To search for a property:

    • Log into www.narrpr.com

    • Click the “Search” tab

    • Select whether you want to search all properties, properties for sale, neighborhoods, market activity, or your listings

  • How to create a report

    • Search for and select a property

    • Click on the tab that says “Reports”

    • Select which report you would like

    • Click “More Info” to include or omit various information

      • Click the “download as PDF” or add your client’s email to send it to them