Marketing Methods - Jan 2014RE/MAX Headquarters recently released the newest edition of ABOVE magazine, and when perusing the articles, guess what we found?

One of our very own RE/MAX of Indiana teams was featured for their marketing and branding efforts! Check out the full article here featuring Diane Bennett and the Inspired Team of RE/MAX 100 in Mishawaka as they share their story.

1. When Diane Bennett joined the network seven years ago, she wanted to create a personal brand that would supplement the power of her RE/MAX affiliation. One of her first moves as a Team Leader was hiring a marketing firm to help capture her team’s unique flair.

2. Bennett has an affinity for the color red; it’s always been her favorite color, and the fact that it’s a RE/MAX color makes the Inspired connection even stronger. Because her team members believe their mission in life and in real estate is to serve others, the marketing company recommended the team brand itself “Inspired.” Bennett loved the idea instantly.

3. The “Inspired” theme and logo is part of everything the team does now. Bennett wears something red virtually every day, and the personal brand is woven into all of the team’s marketing. The logo graces everything from the team’s fliers to its social media platforms, which include Twitter, Facebook and Pinterest. “I don’t go out of the house without red on anymore,” says Bennett, a Hall of Fame and 100 Percent Club member. “It’s nice to have the big RE/MAX brand behind my little team, and the freedom to add our creative twist through a personal brand.