BrittneyDahlNewspaperAs a real estate agent you understand the importance of marketing.  But do you realize how public relations plays into marketing?  Brittney Dahl, with RE/MAX Professionals in Cottage Grove, MN, does!

For the past few months, Brittney has been working hard on a personal PR initiative, and it has recently paid off.

By clearly defining her story, and knowing her audience, Brittney was able to reach out to key publications and explain why her story was worth sharing with their readers.  In turn, she piqued the interest of a reporter with the Stillwater Gazette and is reaping the marketing benefits of a three-part feature, which is focusing on the rehab aspect of her real estate business.

In addition, Brittney focused her efforts on cable television and recently spent the day with an HGTV filming crew and hosts of Renovate to Rent! Her work should be featured in an upcoming show this fall.

This is the definition of PR at work!  If you have questions regarding public relations practices, please contact me at

Brittney_Renovate to Rent