Beaton Real Estate Joins Forces with RE/MAX to Create  Number One Brand by Units in the Marketplace

at the coast rockport, ma

Rockport, MA – October 6, 2015 – RE/MAX INTEGRA, New England is pleased to announce that Beaton Real Estate, located at 45 Broadway, has joined the RE/MAX brand. The new office, now called RE/MAX At The Coast, is owned and operated by Michael Beaton.

With this acquisition, RE/MAX is now the number one brand in market share by units in Rockport, representing double that of any competing real estate brand. RE/MAX has 21.4% market share by volume and 27.6% market share by units.*

“We are extremely excited to have Michael and his dedicated team join our RE/MAX family,” said Dan Breault, Executive Vice President and Regional Director of RE/MAX INTEGRA, New England. “Their history, experience and family ties established in the Rockport and Cape Ann community will strengthen our now-combined brand within the market. We look forward to seeing more positive growth and momentum with Michael and his team.”

Beaton brings nearly 25 years of real estate experience to the RE/MAX brand, operating his family-owned real estate business since 1990; Beaton Real Estate was first established in 1966. A leader in the Rockport market for decades, Beaton is active in the community and serves on the Granite Savings Bank Board of Corporators; he is a past Chairman of the Board of Selectmen for the Town of Rockport and a past Chairman of Public Safety; he has also served on the Board of Directors of the North Shore Association of Realtors.

“After 49 years of serving the Cape Ann area as an independent office, the timing was right to affiliate with RE/MAX, the most recognized brand in the real estate industry,” said Beaton. “This union provides our agents with the technology necessary to create greater exposure in the market and the tools and expertise to better serve our clients and grow our business.”

*Data provided by R E Stats Inc.