Do you have a sustainable business; a business that is thriving today and built to last well into the future? Or do you have a reactive business; you spend your days putting out fires, addressing everything that pops up, with no time left to plan for tomorrow or next month or next year? Believe me, I know it’s hard to stop and take time to plan, but to simply put it- if you don’t run your business it will run you.

Recently I hosted a panel of top agents discussing the secrets to their success. While each may use different technologies, focus on different clientele, and have their own unique experiences – they all had at least 1 big thing in common; they create an annual business plan with goals throughout the year and regularly track their progress.

If you are looking to create a business not just for today but one that will thrive well into the future, the time is now. The most effective way to do this is to define where you want your business to be, and create a plan to get there. The plan alone doesn’t ensure success; what it does is give you focus in a world that is full of distractions and fires to put out. That focus is one of the top determining factors in creating continued, sustainable success.

If you’re thinking- I’ve set goals before and nothing ever happened, or goal setting doesn’t work for me, you’re not alone. The truth is many people set goals that are never accomplished. They spend time writing them out, stick them in a drawer and never look at them again, they don’t see immediate progress and give up, or they start to see progress and lose track of the goal. I’ve been there; we’ve all been there. That’s why before we get into how to set effective goals it’s important to define why you’re setting them. Your “why” will help not only clarify your goals, but keep you focused and on track to achieve them.

What’s your WHY? There is simply no more important question to ask your self. Why do you do what you do? For this I ask you to think about more than money. Most of us work for the money it brings, but what does that money allow you to do? Don’t get me wrong, money is important, but I’m talking bigger picture. To help you start thinking I’ve included some examples below. It’s common for your “why” to change over time as your life evolves, so it’s important to revisit and adjust as necessary

“I work to provide a means to support my family to be able to have a life where we can spend time together, create experiences that we will remember, and live a fulfilled life.”


“I work to be able to put my kids through college without debt.”


“My business allows me to achieve my dream of traveling around the world.”


“My business gives me the opportunity to support a charity or cause I care about.”


You get the idea. The answer to your “why” is purely up to you. Now, I hope that part of your why is because you love what you do and if it is start by defining what that is and be sure to include it in your “why”.

Lastly, write out your “why” and post it somewhere you will see it often. Include visuals like family pictures, travel destinations, etc. A visual reminder will help keep you focused and give you inspiration when you need it.

Now that you have your “why”, watch for my next blog post on top tips to setting effective goals.