With all of the information that is available, promoting your business on social media means you have two very important jobs; you need to post what people want to see, when they want to see it. Sounds easy, right? Here’s what you need to know:
Post What Your Audience Wants:
Having an online presence is imperative to your success, but if you aren’t posting what your audience wants to see, you could be wasting your time. Take a good look through your platforms, and determine the types of posts that receive the most engagement. Utilize your Facebook Insights and Twitter Analytics to see how your posts are resonating with your audience to help you create an effective social media strategy.
Post When They Want to See It:
Now that you have crossed the first hurdle, you want to make sure you are posting your most valuable content. Using the Facebook Insights and Twitter Analytics you used to help you create your content calendar, you can see when your audience is most active. This will help you determine the best time to post to make sure your audience sees it.
Last But Not Least…
You now know what to post, and when you have to post it, but what happens if you aren’t always available to post at that time? There are plenty of solutions that will help you schedule your content so you can make sure your voice is consistent and relevant on your social media platforms. Here are the solutions you need to know about:
- Did you know you can schedule your Facebook posts, within Facebook? Here’s how.
- Want to set it and forget it? Hootsuite can help you schedule all your social media posts so all you have to worry about is engaging with your audience.
- Sharing amazing articles, photos, and videos regularly on your social media platforms helps you create a stronger online presence. Here’s how Buffer can help!
- Have you heard about IFTTT? Find out how you can use it to make your work flow here.
Do you have questions about social media and how you can start scheduling for success? Reach out to your RE/MAX INTEGRA Training Specialists on RE/MAX RISE to learn everything you need to know!