When was the last time you went to buy a product or service, and there was only one choice to select? Competition for consumer attention, business and loyalty has only increased over the years, and the real estate industry is no exception. With over 1 million REALTORS® in the United States, buyers and sellers have many options when it comes to selecting an agent. Building and executing a comprehensive marketing strategy can help your business thrive. One piece of this strategy is making sure you are visible online, where the majority of buyers start their journey.

Advertising is one way to increase your visibility online, but there are also several steps you can take to increase your visibility in organic search results. Read the tips below & brush up on your SEO skills to get started.

Before you get started, it’s important that you know exactly what it is your target audience is looking for. Be thoughtful when examining this question, because the answer is much more than just buying or selling a home. Think about other factors that can influence this decision, like local school systems, proximity to public transit or a major highway, or other key neighborhood features. Use this research to build out your keywords, and keep your list focused. You can also run your own Google searches to see what people are searching for, or take advantage of online keyword tools. Most search engines offer keyword research tools, and there are a variety of free and paid options available as well.

Your initial research on keywords will help you build out a content strategy that speaks directly to your clients’ needs. Creating content that answers these questions will improve your site’s visibility. Craft interesting and thought-provoking headlines for your articles, but keep your page titles straightforward and informative.  Keep your URLs clean and simple, and incorporate keywords into them..

Optimize Visuals
Search engines don’t see your webpage the same way that a potential client does. While photos and videos are a key driver of engagement, you need to make sure search engines can see the value in them as well. Add accurate and descriptive keywords in your image file titles and alt text to improve visibility in image searches.

Remember, these are just a few ideas to get you started on building your SEO strategy. These relatively easy tips won’t dramatically change your ranking, but small changes collectively add up over time. To help get you started, check out these resources from our friends at Placester: