It’s a whole new world for RE/MAX INTEGRA: Not only are Placester’s responsive real estate websites available to all members (you’ve already set yours up … right?), but they now come with a trio of exciting features that can enhance them even more.
To start, INTEGRA agents now have their very own custom RE/MAX Residential Skin, that makes branding your agency as easy as it’s ever been. Show off your listings and promote your business in style using this ready-to-use site theme:
Placester IDX sites also now come standard with Omnibox, our natural language search (NLS) functionality that offers a superb user experience for your website visitors. All they have to do is enter a broad phrase regarding the homes for sale they want to find — think “3BR condo under $400K — and just like that [snaps fingers], the most applicable listings appear in real-time, all without the need to even click “Search.”
What’s more (that’s right — there’s more), Virtual Tour links are now available on listing detail pages. As long as MLSs provide this field, the Virtual Tour link will populate in the details sections for the listings that offer them. Given many home buyers want to view 3D and video tours in addition to listing photos, you can easily provide yet another resource for your buyer audience to navigate the local market and narrow down their home search — all from your Placester site.
While Placester will always continue to make enhancements like these to our sites, INTEGRA agents should know the platform offers an array of other real estate marketing solutions that, when used in conjunction with your Placester site, will help you achieve your branding, marketing, and sales goals. The top Placester tools and services to know include:
- Leads, our real estate lead management system that makes it simple to add, manage, prioritize, and nurture your home buyer and seller leads
- Plans, our automated lead-nurture email marketing campaigns that allows you to send scheduled emails to your different lead segments
- Open Home Pro, the open house check-in app Placester recently acquired that makes it easy to track and nurture walk-ins at your listing showings
- Our Front-End Bundle, which further enhances your sites with best-in-class features like Map Search, Advanced Lead Capture, and IDX Pages
Plenty more features and offerings are in development at Placester, but for the time being, focus on making the most of your Placester sites and learning all about these modern real estate marketing resources at your disposal.
Learn how to get the right mix of marketing tools to help you maximize your business by reaching out to them at firstname.lastname@example.org or 800-593-1751.