We’re the world’s greatest real estate company, with the industry’s best agents, but in order to stay ahead, we must stay modern. We’ve spent millions of dollars promoting the iconic RE/MAX brand over the past 44 years, but over half of the 20 thousand consumers we surveyed about our logo concluded it was time for an update.

When we heard Millennial’s (the biggest generation with the most purchasing power in history) called our traditional logo a bit “out-dated” we knew it was time to plan for today’s digital landscape and refresh our brand.

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…helped us become a recognized symbol people know to be the home of top producing agents who set new standards of excellence in this industry.

There are multiple reasons why you should embrace the new branding to help build your business, so to answer the great question of “Why Refresh?”, we’ve listed a few top ones below:

  • Remain #1
  • Appeal to the next generation of home buyers and sellers
  • Excel in the digital world
  • Reflect our dynamic and expanding network

The new logo has already begun receiving positive feedback from consumers and has been said to be, “more modern” and “more impactful.”

Just look at all of the Facebook likes, shares, and incredible comments in favor of the new RE/MAX balloon!

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Change is a hard thing to witness, but even the Founder of RE/MAX Dave Liniger said, “Even though I am old-fashioned and was in love with our old logo, I am convinced this is the perfect thing for our company.”

For more reasoning behind the brand refresh and to watch the video including the consumer survey results and statistics, click the WATCH now button below.


So, let’s get started and let us help you begin navigating where and how you can begin using the new RE/MAX branding by following the easy steps below!

Step #1: Click the Brand Refresh Tile on Launchpad

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Order Your New Yard Sign At A Deep Discount

Click the Order Now button under the Yard Sign Program to create new signs that will read cleaner, clearer, and stronger to consumers! And just by implementing the new branding and leading the way for other agents, you will receive the first one free, on us as a thank you for believing in our brand refresh!

Both Dee Sign Company and Build A Sign are offering deep discounts site-wide on signs – so act now while you can save up to 60% off.

Download the New Logo’s

Click the Visit Now button under the Marketing Portal to download all of the new RE/MAX logos. You’ll find we’ve provided you with two versions; click the Download Print button to use that logo on client hand-outs and brochures or click the Download Web button for use on your social media sites and pictures.

Upload a Branded Social Cover Photo

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If you like the cover photos above, you’ll love the rest of the ones we’ve uploaded to our Branded Social Cover Photos Facebook album for you to use in your marketing efforts. Jazz up your Facebook feed and upload one today!

The brand refresh was not a quick act, nor an uneducated one. From consumer testing, to continuous network feedback this refresh is truly the work of a collective mindset coming together to make our great brand, even better.