Developing a real estate marketing strategy is critical to forming a healthy and sustainable business, defining and measuring success, and growing your business proactively.

Why exactly is it important to have one? A strategy is the bridge between your goals and reality.

Consider New Years’ resolutions: While these often made at the beginning of the year with lots of optimism, few people specify how they’ll carry our their resolution and how realistic their goal is. Somewhere between February and May, they’ve lost sight of the goal altogether.

Business success shouldn’t be wishful thinking. Successful real estate agents who develop a strategy have a clear understanding of how they can compete in their market and the factors that will impact their future growth.

Particularly for real estate agents working independently, a strategy will help you stay on track throughout the year and let you know whether you’re on track for positive growth.

If you’re looking to achieve a degree of financial success and establish a viable career in the industry, you should be factoring the following components into your 2018 strategy:

  • Marketing budget
  • Social media
  • Website optimization
  • Mobile marketing
  • And more

We’d like to help you put an action plan in place for the future. When you share your goals in our 2018 real estate marketing survey, you can use our questions to help craft your online and offline approach for the year ahead.

Better yet, after the results are tallied we’ll share the data with you and all other agents and brokers early in January – meaning you’ll be able to see the kinds of marketing activities, channels, and techniques other real estate pros nationwide plan to prioritize next year.

Click here to take the survey and register to receive our end-of-year report in early January.

And remember: A strategy is just the first step in realizing real estate business success.

Simply setting goals doesn’t automatically lead to results. Instead, many goals become just another item on the never-ending to-do list for agents, and year after year you’re left with the same shortfall on your original goals.

They key to getting results is setting up a feasible strategy and detailed action plan that will keep you focused and hold you accountable as you work to achieve those goals.