As we all navigate these uncertain times, we are finding new ways to adapt our business practices to meet the “physical distancing” measures now in effect. RE/MAX Agents have adapted their businesses to meet demands and we are seeing an uptick in the usage of technology and online platforms to facilitate virtual business.  We will feature some of the great examples from the RE/MAX network each week, right here on!

Creating Affordable 3-D Tours | Tips from Gary Kelley

Gary Kelley of RE/MAX Executive Realty in Marlborough, MA has found recent success generating his own virtual tours, without spending a lot of money. With a few inexpensive pieces of technology and a little bit of time, Gary is able to showcase homes and market them as a 24/7 Open House!

Below, Gary shares his trade-secrets and offers some useful tips for doing this on your own.


Due to cost and time, Gary used to create 3-D home tours on his high-end properties only. But with social distancing practices in place, he found the need to use 3-D tours on all of his listings. With his new friends, a Ricoh Theta camera and Matterport capture software, Gary is able to create his own virtual tour for a 3,000 square foot home in less than 45- minutes.  At less than $300 for the camera, Gary says the process becomes very affordable, which is a good thing as he thinks virtual tours are here to stay – and can be your next selling feature!

Check back next week to see a new example! Adapting to these new business practices shows your clients that RE/MAX continues to support them and surpass all expectations during these changing times.