RE/MAX INTEGRA, US is excited to announce that our Fall 2020 Online Advertising Campaign is now LIVE!
In a year filled with uncertainty, one factor has remained unchanged: experienced RE/MAX agents have the tools and support to get the job done! Our online ad campaign communicates the many benefits of using a RE/MAX Agent at consumer touch points across the digital landscape. Most important, by leveraging a plethora of data points including life-stages, online behavior and age demographics, we deliver the right message to the right consumers at the right time.
DISPLAY ADVERTISING: Driven by targeted messaging with an emphasis on mobile, display ads reach consumers when and where they spend time online. Adding an additional layer are “nativecontent” ads that integrate with the look and feel of the site on which the ad appears.
CONNECTED TV: Delivers non-skippable “quick hit” ads to key consumers as they enjoy their favorite programming via streaming devices and services such as Apple TV, Roku, Amazon Fire TV, Hulu, Sling, Xbox and PlayStation Vue.
SOCIAL MEDIA: Together, Facebook and Instagram reach 80% of consumers aged 18-49 with most visiting the sites at a minimum of 1 time per day. These platforms allow the RE/MAX messaging to reach our consumers with thumb-stopping video and static content and have yielded some of the strongest results in past campaigns.
YOUTUBE: With 1 billion people visiting YouTube worldwide every month, RE/MAX messaging is delivered to consumers based on custom keyword searches, appearing before relevant, brand safe content on the channel. YouTube video ads are both long-form (15 second) and short-form (6 second) in nature, ensuring top-of-mind awareness among our target audience. All ads are click able and drive to remax.com in an effort to drive increased leads for our Agents!
EMAIL: NEW THIS YEAR! Direct emails will be delivered to 35 million prospective homebuyers in the US. The messaging encourages active homebuyers and sellers to visit remax.com, create an account, and engage with a RE/MAX Agent. This personalized, one-to-one approach to advertising will be effective in garnering leads for you, our Network, given the informative, organic nature of the ad – direct to consumers’ inboxes!
Along with our continued presences on popular cable stations via the National TV Campaign, the Online Advertising Campaign is sure to keep RE/MAX top of mind among buyers and sellers!